– creating content your clients don’t have the time or resources to make – extracting data from xml (think outputs from APIs) – pulling Google Suggest for scalable keyword research – harvesting infographic data that might not be easily accessible (For a recent example of how we’re using scraped data via another tool, check out this example on writing better ad copy). Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more.
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